ELT Product Analysis — Learner Engagement & Localisation

As part of my internship at Oxford University Press, I reviewed a range of print and digital English Language Teaching (ELT) materials across multiple publishers, examining how content design supports learner engagement, motivation, and cultural relevance.

Drawing on IBM’s Design Thinking framework, I approached the analysis through a human-centred lens, focusing not just on what content was delivered, but on how learners across different cultural and educational contexts would actually experience it.

Areas of Analysis

• Motivational design and gamification strategies for young learners aged 6–12
• Localisation and cultural representation within learning materials
• Interaction patterns, activity structures, and pacing
• Accessibility, usability, and learner experience across home and classroom contexts
• Differences between print and digital learning environments

Outcomes

Synthesised findings into supplier-facing guidelines and recommendations covering cultural relevance, visual engagement, progress tracking, and content design – aimed at improving learner connection and overall user experience across global markets.

In line with Oxford University Press’s copyright and confidentiality policies, final reports, internal guidelines, and project materials remain proprietary and are not shared publicly. This portfolio entry reflects the scope and nature of the work undertaken during the internship only.